Creativity / Innovative Thinking
Creative and innovative thinking is one of the most sought-after ways of thinking in today’s market.
From the customer’s point of view, who wouldn’t love something fresh, new, faster and better?
As the world progresses and new ideas are introduced to the market, it is only natural that if you remain old-fashioned, you will be eliminated.
Creativity and innovation are essential if a company is to win the hearts and minds of its customers and even expand its business into larger markets.
To be effective, creativity must be integrated into the products and services and innovative ways to meet the needs of customers. Creativity and innovation must be built into the culture of the company. Cultivate creative and innovative teams. This is best achieved through the use of collaborative tools.
“It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.”
Roger von Oech
“Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.”
“To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.”