Creativity / Innovative Thinking
創意/ 創新思維
創意及創新的思維是現今市場最需求的其中一種思考方式。
無他,於客人角度,新鮮、新穎、更快、更好、有誰不愛?
當世界不斷進步,市場上人人推陳出新,若仍守舊自封的話,被淘汰就是再自然不過的事。
企業若要得客人歡心,甚至開拓更大的市場業務,創意及創新是最必須的。
要有效做到以創意融入產品服務中,以創新的方法滿足客人的需要。企業必須將創意及創新加入公司的文化中。培育出創意及創新的團隊。配合使用一些協作工具,效果會更理想。
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Quote:
“It's easy to come up with new ideas; the hard part is letting go of what worked for you two years ago, but will soon be out of date.”
Roger von Oech
“Creativity, as has been said, consists largely of rearranging what we know in order to find out what we do not know. Hence, to think creatively, we must be able to look afresh at what we normally take for granted.”
George Kneller
“To raise new questions, new possibilities, to regard old problems from a new angle, requires creative imagination and marks real advance in science.”
Albert Einstein